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title: "Mascot character and plush design | Yohaku"
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Character Design

# Mascot character and plush design

Rei Minamino · Design / Illustration

![Mascot character and plush design](https://yohaku.ink/images/kuma-design.jpg)

![Mascot plush toys and artwork for online and live events.](https://yohaku.ink/images/kuma-doll-event.jpg)

## Overview

A new mascot for a company’s animal cast. Won the user popularity vote, debuted as event key visual, and set that month’s sales record.

## Concept

Following the direction of the popular capybara character: a larger, dependable father figure standing beside the main cast.

## Results

Won the internal vote and took first place in the user popularity vote, earning an official debut. First appeared in a real event’s main visual in July 2025, setting that month’s sales record.

[Discuss a similar project](https://yohaku.ink/en/contact) [Next projectSeasonal illustrations for print and merchandise](https://yohaku.ink/en/works/hand-drawn)

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