Character Design
Mascot character and plush design
Rei Minamino · Design / Illustration
Overview
A new mascot for a company’s animal cast. Won the user popularity vote, debuted as event key visual, and set that month’s sales record.
Concept
Following the direction of the popular capybara character: a larger, dependable father figure standing beside the main cast.
Our role
- Character design
- World-building
- Plush product design
Results
Won the internal vote and took first place in the user popularity vote, earning an official debut. First appeared in a real event’s main visual in July 2025, setting that month’s sales record.
Tools
- Adobe Illustrator
- Adobe Photoshop
Deliverables
- Character turnarounds
- Expression sheet
- Interactive illustrations
- Plush design sheets