Mascot character and plush design
A new mascot for a company’s animal cast. Won the user popularity vote, debuted as event key visual, and set that month’s sales record.
Character DesignCrafting whitespace,giving stories their form.
We are a Tokyo co-studio for illustration, brand and UI design, and software engineering. Work directly with a designer and an engineer, from concept to delivery.
Selected work
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Seasonal illustrations for print and merchandise
Seasonal and event artwork in soft, muted strokes that blend naturally into everyday scenes.
Illustration
YBKT birthday countdown
A month-long birthday countdown posted by three linked illustrators, reaching hundreds of thousands through hashtags.
SNS / Illustration
Game character LINE sticker series
Exaggerated expressions and staging matched to each character’s personality; the first series led to a solo-planned second.
Illustration
Mascot stories in four panels
Four-panel comics starring the client’s mascot, with a full story arc and a layout built for social sharing.
MangaServices
Illustration
Character and spot illustration for books, magazines, advertising, merchandise, and more.
Creative / Art Direction
Concept development and world-building, with team-wide production and supervision.
Design
Graphic, web, and UI design — from information architecture to final visuals.
Development
Websites and web applications, from prototype to backend.
Consulting
Planning and branding support — from framing problems to shaping strategy.
About
Yohaku is a co-studio by designer Rei Minamino and engineer Minato Enomoto.
Working across design, art direction, illustration, and software engineering, we design and build brands, products, and web experiences.
Yohaku — whitespace — is not empty space. It is the room needed to communicate, and the pause that allows thought.
By designing this whitespace, we create experiences where the essential naturally comes through.
Design × Code
Design insight and engineering craft, combined into one coherent process.
Visual Storytelling
Illustration and design that carefully draw out the world of a brand or product.
Small, Agile Team
A compact team that works fast and stays close to each client’s intent.
Tokyo, Japan
Based in Tokyo — at home in Japan, and on projects worldwide.
Members
Commissions, questions, or collaborations — we’d love to hear from you.
For commissions & collaborations