YBKT birthday countdown

Overview

A month-long birthday countdown posted by three linked illustrators, reaching hundreds of thousands through hashtags.

Concept

A unified head-count and flat anime style with minimal effects — bright, clean, and contemporary.

Our role

• Online event planning
• Event logo design
• Illustration

Results

Three illustrators posted in sync for a month-long birthday countdown; hashtags and the fan community carried it to hundreds of thousands of total impressions.

Tools

• Adobe Photoshop

Deliverables

• Social media posts
• Profile avatars
• Fan merchandise