Rei Minamino

Design / Illustration

Illustration and art direction — from world-building to final visuals.

Works

A new mascot for a company’s animal cast. Won the user popularity vote, debuted as event key visual, and set that month’s sales record.

Seasonal and event artwork in soft, muted strokes that blend naturally into everyday scenes.

A month-long birthday countdown posted by three linked illustrators, reaching hundreds of thousands through hashtags.

Exaggerated expressions and staging matched to each character’s personality; the first series led to a solo-planned second.

Four-panel comics starring the client’s mascot, with a full story arc and a layout built for social sharing.